Strategic Brand Management

New Approaches to Creating & Evaluating Brand Equity
  • 3.96 MB
  • 3832 Downloads
  • English
by
Diane Pub Co
Business/Econ
The Physical Object
FormatHardcover
ID Numbers
Open LibraryOL11102531M
ISBN 100788193546
ISBN 139780788193545
OCLC/WorldCa228089768

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition. Kevin Lane Keller. out of 5 stars Strategic Brand Management (3rd Edition) Kevin Lane Keller. out of 5 stars 62 offers from $ Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)Cited by: Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (5th Edition) Only 1 left in stock - order soon.

A great book for learning about strategic brand management5/5(1). Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies/5.

Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity.

The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. Buy Strategic Brand Management: Global Edition 4 by Keller, Kevin (ISBN: ) from Amazon's Book Store.

Everyday low prices and free delivery on eligible orders/5(56). In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity.

Using insight from both academics and industry practitioners, the text draws on Format: On-line Supplement. Book Description.

Create profitable brand strategies by building, measuring, and managing brand equity. Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications.

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Building, Measuring, and Managing Brand Equity Strategic Brand Management 1 29/12/ Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management.

It studies, analyses and upholds the pillars of brand management and its utmost significance in modern. Facts is your complete guide to Strategic Brand Management. In this book, you will learn topics such as Brand Positioning, Choosing Brand Elements to Build Brand Equity, Designing Marketing Programs to Build Brand Equity, and Integrating Marketing Communications to Build Brand Equity plus much : CTI Reviews.

Strategic Brand - Free download Ebook, Handbook, Textbook, User Guide PDF files on the internet quickly and easily. Strategic Brand Management This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value.

Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand. For students, managers and senior executives studying Brand Management.

Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.5/5(1).

Brand Management i About the Tutorial Brand Management is the process of creating, developing, and supervising the progress of a brand.

This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions.

It also introduces brand equity, co-branding, brand performance, and valuation. Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management.

Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity.

The book aims to provide managers with /5(). Get this from a library. Strategic brand management. [Richard H Elliott; Larry Percy; Simon Pervan] -- "A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour.

Strategic Brand Management is the. Get this from a library. Strategic brand management. [Richard H Elliott; Larry Percy; Simon Pervan] -- This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the.

Strategic Brand Management: Building, Measuring, And Managing Brand Equity. 3rd Ed. Hd 69 B7k45 Mullins, John W., Orville C. Walker, Harper W. Boyd. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies.4/5(3).

Details Strategic Brand Management FB2

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Strategic Brand Management Building, Measuring, and Managing Brand Equity 5th Edition by Kevin Lane Keller; Vanitha Swaminathan and Publisher Pearson. Save up to 80% by choosing the eTextbook option for ISBN:The print version.

In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating Author: Alexander Chernev.

"The book Strategic Brand Management in Higher education is a very timely topic since higher education institutions undoubtedly face severe competition, not only concerning student attraction, but also financing and funding challenges, and in attracting companies for. Strategic Brand Management: Global Edition by Kevin Lane Keller, available at Book Depository with free delivery worldwide.

Download Strategic Brand Management PDF

Strategic Brand Management Management Books Business School Banks Pdf Shimla Marketing Amazon Building. Book Description Pearson Education Limited OktTaschenbuch. Condition: Neu. Neuware - For students, managers and senior executives studying Brand Management.

Description Strategic Brand Management PDF

Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity/5().

“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW STRATEGIC BRAND MANAGEMENT Creating and sustaining brand equity long term J N KAPFERER I THE NEW STRATEGIC BRAND MANAGEMENT ii ‘After reading Kapferer’s book, you’ll never again think of a brand as just a name.

The identity developed for this product and services over a period of time, through marketing strategies, sturdy performance etc is referred to as brand. A stage is reached where brand become synonymous with product e.g. - coffee-Starbucks, donut-Dunkin Donuts, online retail-Ebay etc. This process is called strategic brand management.

Strategic Brand Management was defined by Jean-Noel Kapferer in his book "Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" (published in ) as that branch of brand management that deals with the concept and practice of managing a brand in its totality.

1 Brands and Brand Management Learning Objectives After reading this chapter, you should be able to Define “brand,” state how brand differs from a product, and explain what brand equity - Selection from Strategic Brand Management, Fourth Edition [Book].

Strategic Brand Management • Strategic brand management involves design and implementation of marketing programs and activities • to build, • measure, • manage BE • Strategic brand management process involves four main steps: 1) Identify and establish brand positioning and values 2) Plan and implement brand marketing programs 3.This book is the best compilation of strategic thinking regarding brand management.

I have attented many lectures on the topic and this book says it all. This is very detailed, very intense but yet very exciting for any marketers involved with brand management.5/5(4).THE NEW STRATEGIC BRAND MANAGEMENT “Managing a brand without reading this book is like driving a car without your license.” Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea 4TH EDITION THE NEW STRATEGIC BRAND MANAGEMENT Creating and sustaining brand equity long term J N KAPFERER I THE NEW STRATEGIC BRAND MANAGEMENT ii.